The New Colonialism


A few weeks ago I was on Facebook perusing through one of my favorite pages, Humans of New York (a photographer who documents the life stories of people he meets on the streets all over the world). There was something that caught my attention in the comments on a particular post. If you are unfamiliar about the comments section on this page, they are usually gold: encouraging, informative, and generally empathetic. They also come from people all over the world with different backgrounds, heritages, religions, and cultures.

The picture and description featured a man in England who had gone through a divorce and was allowed to have his son on the weekends. A woman from a third-world country commented something to the effect of "I am sad they divorced, but also glad he is able to still be in his child's life..." which I considered benign, but seemingly may have been insensitive to first-world folks. Others berated her with comments about how crass that was to say, how could she judge their situation not knowing all the details, etc. They took it as their duty to set this lady straight. She defended herself saying that in her country, divorce was not very accepted but that she was sympathetic toward the man and his son...but that didn't matter to the onlookers. They continued to beat her with a proverbial shame stick because, traditionally speaking, she had a different context. A different culture. A different understanding. But she was told the 'right' way of approaching the situation by first-world folks who believed they were self-aware and perhaps 'further along' culturally than these savages. Of course, they wouldn't say as much, but that was the implication.

Perhaps I'm assuming too much about this situation and their intent. But this wasn't an isolated incident from which I'm drawing large conclusions; this is just a snapshot of what I see happening across the internet. Though designed to bring the world together, the internet has highlighted our different values and perspectives while also accentuating a dominant narrative from countries who have more access to services (due to wealth?) who issue an onslaught of corrective peer pressure; a virtual dog pile on those we perceive as threatening our agendas.

This interaction actually got me thinking about a concept I had thought I had coined as the new digital colonialism; exporting one's value systems to override any other system you perceive as primitive. (For the record, I am aware that even us ranking countries "first-world" and "third-world" can be perceived as value statements made to ensure that other countries can 'know their place' in modern society).
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For those of us who have been out of social studies or history for a number of years, let me refresh you on the concept of colonialism.

Photo by British Library on Unsplash

By definition
, colonialism is "the control or governing influence of a nation over a dependent country, territory, or people." In our modern era, Britain most effectively and famously employed this tactic by seizing islands and territories all around the world in the 19th century, and therefore the slogan "the sun never sets on the British Empire" was coined. But, in reality, it wasn't always sunny, as history has proven, as rebellions arose and injustices were administered to the colonized.
 My first exposure in education to the ills of colonialism and imperialism was reading Joseph Conrad's Heart of Darkness (as it was for many with an American education). Conrad exposed the seedy underbelly of a widely-accepted practice. In time, the Empire began to fade as certain countries began to exert their own will and rebellion against the Crown. While some islands and small nations are still ruled by proxy, traditional colonialism (as defined by the U.N.) no longer holds major influence.

But as far as the heart of mankind; that really hasn't changed. It's just found a new outlet.

A culture and value clash became really clear to me personally when I learned how people in different parts of the world perceive the well-known story of Sodom and Gomorrah. In the West, it is commonly believed that the sin for which the cities were destroyed was homosexual practices (where the term 'sodomy' was derived). But in the East, who have more collectivistic cultures, inhospitality was the reason for their demise. This example spotlights the cultural nuance that gets lost in mass communication mediums.

Now, put these folks with different value systems, access to resources, wealth, and language in an internet arena where they can duke it out in comment sections on public pages, and voilà...digital colonialism is born.

Admittedly, as I began to research (Google), I learned that I was not at all the first person to identify this trend. There aren't many articles out there, but there are some.

The theory was actually proposed all the way back in 1981, even before public access to the internet, just as mass communication began to normalize in culture. No longer vying for physical territory, companies and governments alike began seeking mental and psychological real estate in order to build the Empire of the Mind--which easily can translate to money and power.

I like this definition of digital colonialism that you can find here:
Digital colonialism is the new deployment of a quasi-imperial power over a vast number of people, without their explicit consent, manifested in rules, designs, languages, cultures and belief systems by a vastly dominant power.

As capitalism grew and the almighty dollar controlled markets, corporations began to have more influence over the masses rather than just government. Now some people want to blame (and, with credence) Silicon Valley and global media platforms for the rise in digital colonialism. This also has an economic impact of which I'm not smart enough to understand but you can read about it here. Whether traditional or digital colonialism, a common culprit may be at work: power dynamics. In traditional colonialism, the perceived relationship was master and subject, mostly because of the brute force nations could exert on 'weaker' countries, and the platform was territorial relationship. Now that force appears to be that wealth is master, and the platform is purely digital.



While I really have no expertise to suggest practical and wide-sweeping reform, I have been asking how we are personally complicit in this new colonialism? And is all of it misguided (at best) or evil (at worst)? We live in the tension to perceive how large is our responsibility to change someone else’s mind about what we interpret as injustice. And who gets to define injustice and draw those lines?

Are we masking digital colonialism with our progressive agendas, and do we label those who don't agree as 'primitive' in their thinking? Is it our duty to proselytize our own cultural beliefs until the narrative gets changed? Where this gets tricky is when there are actual, real injustices to tackle within a culture without dominating them as a 'project' until they think just like us.

I have a lot of questions, and not a lot of answers. I am not quite sure how one should address this issue apart from the personal examination of one's own heart to see if there is indeed a darkness that lurks within: namely, the darkness that ranks those we perceive as "other."

Approaching the "other" with a proper degree of humility seems to be the solution. 
In order to gain entry through this door of understanding with a low arch, we can't have our heads held high. We have to lower our heads to be able to walk through without injuring ourselves. We basically need to relearn our elementary understanding of what it means to be human: don't assume, and ask questions. That is our personal responsibility.

As for corporations and governments who now employ digital colonialism as a tactic to influence people groups, my advice to the average consumer/voter: don't assume, and ask questions.

I'm not sure this large of a concept can be represented in nearly one blog post; and perhaps sociologists and researchers are further exploring the effects of the internet and digital colonialism to which I'm unaware. Likely, it's a nuanced issue that I am easily painting with broad strokes. I'd be interested to know if anyone has anything of value to add to these thoughts and critiques of these ideas, so I invite your engagement!


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